Hello
Jesse Garner portrait photo

Transdisciplinary
creative person.

I’m Jesse Garner, a creative director, designer, and artist. I integrate media and tools across creative contexts to produce innovative work.

At the end of the day, I am a person, making things for other people. Check out a selection of my work.

Work

Ideas first.
The rest follows.

I approach creative work like solving a puzzle: strategically, experimentally, and without allegiance to any one tool, style, or discipline. The concept leads. The method adapts.

Beyond the case studies

Loose signals from the archive. Some client, some personal. All part of how I think and make—

Formroom shampoo bottle design

Meta Quest

Meta Quest

Beat Saber Showdown

Client

Meta Quest

Project

Brand Campaign, Content Production

role

Art Director

As the official mixed-reality headset of the NBA, Meta Quest needed a culturally plugged-in activation at NBA All-Star Weekend 2023 that went beyond demo booths—one that spoke basketball, fashion, music, and tech.

Meta Quest Beat Saber tournament

Approach

Meta Quest championship belt closeup
Insight

Basketball culture is as much about spectacle and persona as it is the game.

Creative Solution

Staged a two-day Beat Saber VR tournament in a faux boxing ring—complete with ropes, championship belts, and an emcee calling every swing—blending the worlds of hoops, combat sport theatrics, and gaming.

Insight

Authentic influencer moments spark organic buzz.

Creative Solution

Crafted 150 bespoke video and photo assets across Meta Quest’s channels and influencers’ feeds. When Dame Lillard himself shared his showdown highlights, the event’s reach exploded.

Insight

Experiential storytelling cements new tech in culture.

Creative Solution

Designed immersive set pieces (championship belts, ring-side XR lighting) so attendees and viewers instantly “got” mixed reality had its own adrenaline and style.

NIKE

Nike Basketball

Touch Asphalt—Always-On Social

Client

Nike Basketball

Project

Social Playbook, Content Creation

role

Senior Art Director

Nike Basketball needed a social strategy as fast, fluid, and culturally plugged-in as the game itself—translating an iconic voice into real-time engagement on Instagram and X.

Approach

Insight

The sport never stops; social can’t either.

Creative Solution

Co-created the Touch Asphalt framework—a flexible, agile social playbook that powered 12 social-first content series (like the fan-favorite “Shot Clock”) designed to move at basketball speed.

Insight

Consistency and scale cement authority.

Creative Solution

Built a real-time content workflow and templated asset system—enabling rapid turn on global events (NBA All-Star Weekend) and signature launches (LeBron, Ja Morant)—so Nike could drop authentic, on-brand posts the moment news broke.

Insight

Fans crave reactive, conversational moments rooted in culture.

Creative Solution

Produced 500+ bespoke organic assets—blending highlight-driven storytelling with street-level cultural insights—to keep Nike Basketball at the center of 24/7 basketball culture.

KIPP

KIPP Public Schools Northern California

A Cohesive Story for an Education Community

Client

KIPP Public Schools

Project

Visual Brand, Brand Campaign

role

Creative Director, Marketing

A marketing campaign and visual identity rooted in the stories of students, families, and educators—created in partnership with people working inside a system I don’t endorse, but who showed up every day to make it better.

Approach

Insight

Multi-channel touchpoints must feel cohesive.

Creative Solution

Designed a suite of templated assets spanning OOH posters, radio scripts, social graphics, print flyers, and video bumpers—all built on a unified visual language so each piece was instantly recognizable as KIPP, no matter the medium.

Insight

Families engage when they see themselves in the story.

Creative Solution

Ran stakeholder workshops with school leaders, students, and parents to surface community values, then wove those insights into a scalable branding system—flexible logo locks, color palettes, and templates—that let each campus “own” its story while feeling part of the KIPP family.

Insight

Accessibility drives action.

Creative Solution

Developed bilingual layouts and simple iconography to ensure Spanish- and English-speaking families could navigate materials effortlessly—making enrollment feel welcoming, not overwhelming.

Meta

Meta

Human-First AI Launch

Client

Meta

Project

Social Strategy, Content Production

role

Senior Art Director

Introducing Meta AI—the first generative AI assistant—across Instagram, WhatsApp, and Facebook at a moment when audiences feared AI would replace their creativity.

Approach

Insight

Audiences distrust AI as a creative takeover.

Creative Solution

“Day in My Studio” films with creators (e.g., NBA’s Jared McCain) using Meta AI to spark moodboards and storyboard ideas—showing AI as a collaborator, not a replacement.

Insight

Skepticism grows when features feel mysterious.

Creative Solution

“Tap, Type, Create” 15-second in-app demos, each highlighting one clean AI trick—visually guiding users from tap to result, turning confusion into curiosity.

Insight

Shared humor builds trust and relatability.

Creative Solution

Three-part “AI at Thanksgiving” mini-series where Meta AI hilariously renames dishes (“Gobbletron 3000”), then hands control back to users—making AI playful and approachable.

Contact

Let's talk.*

I am always open to the right collaboration, commission, or conversation.

*Currently taking on new contracts and freelance work.
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©️ 2025 Jesse Garner.